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Resta aggiornato con le nostre ultime intuizioni, tutorial e notizie del settore.
Multilingual without an agency: serving clients in two languages
In a country with four national languages, a one-language site turns away clients who were ready to call.
Website, Google Business, Instagram: what an independent actually needs
The three channels do different jobs, and only one of them is yours. Here is what each is for — and what to skip.
Why your clients cannot find you (and where they go instead)
Word of mouth still works. It just ends with a search now — and that search happens with or without you.
Online booking when you are the only one answering the phone
The point is not to look modern. It is to stop losing the calls you cannot take because you are working.
Subdomain or your own domain: how to choose
Both work. One costs nothing and is ready today, the other is yours for good. Here is when each is the right answer.
What a professional email address actually changes
Nobody has ever chosen a plumber for their email address. But some have ruled one out because of it.
A website is not a digital business card
Most one-page sites for independents answer the wrong question. Here is the one your visitors actually ask.